Hi, I’m LISA COMFORT
I have run my own businesses since 2010. I am best known as founder of Sew Over It, which I started in 2011. Sew Over It is an award-winning international sewing brand. Sew Over It started off as bricks and mortar shops, selling dressmaking patterns, fabrics and running classes. It is now a leading pattern company, online learning platform and successful ecommerce business with a social media reach of 250,000 across various platforms. During my time as CEO, I published two sewing books with Penguin Random House, featured on various TV productions and worked as a consultant for brands to bring sewing skills to their customers and staff (Gap, Cath Kidston, Selfridges, Topshop to name a few).
Off the back of Sew Over It, I launched a personal brand, Lisa Comfort, designing my own fabric range, ready-to-wear cardigans and publishing a quarterly lifestyle magazine. I expanded this brand into interiors, launching Lisa Comfort Home back in 2020. My interior brand was inspired by my love of colour and India and included a wallpaper, fabric and my own paint range. I also designed a collection of hand-carved furniture.
I successfully sold Sew Over It in 2023, allowing me to launch my new business, Jazzy Rose Flowers, a sustainable flower farm in Hertfordshire. Alongside the obvious - growing flowers - Jazzy Rose also runs workshops and has an ecommerce platform.
In 2021 I was accepted on the Goldman Sachs 10,000 small businesses, a prestigious business course run with Saïd Business School at Oxford University. It takes successful and ambitious SME entrepreneurs and helps them to accelerate growth in their businesses. This course gave me a deeper understanding of the different sides of business.
Whether you need help in scaling up your small business from a one-person band to a team or you are just embarking on your entrepreneurial journey and need start-up guidance, I can help. Running a business can be a lonely place and sometimes you may need someone to talk through ideas.
I have a passion for marketing and social media and can help you come up with a strategy to optimise your channels and target potential customers. Together, we can work on your USP and ensure you are using it to your full advantage. We can set realistic goals and keep you on track.
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